An International Night of Culture Through Fashion - Press Conference

Ahead of tomorrow's big night, An International Night of Culture Through Fashion, I had the pleasure to attend the press conference in relation to the event at The Palace Hotel in Sliema, one of a chain of hotels run by AX Group. 

An International Night of Culture Through Fashion has become a yearly appointment for us in the fashion industry, an event synonymous with the month of July and is organized by The Chamber of Fashion (Malta). The Chamber of Fashion is a non-profit organisation dedicated to promoting culture through fashion and support educational initiatives for students who will take up Textile and Fashion Design as a career.

This year, the event will take place within the beautiful gardens of Verdala Palace in Rabat, which is one of the residences of the President of Malta. Apart from showcasing different fashion and jewellery collections from different designers from different countries, the event will raise money for the Malta Community Chest Fund.

The designers are, Giada Curti and Marina Corazziari (Italy), James Dimech (Malta), Sibu Misimang, Brenda Quin, Katherine Montague and Karla Morton under the name of One Africa (South Africa) and Sladana Krystic (Croatia). They will each be exhibiting their collections during tomorrow's event, which I am really looking forward to!

Dr. Gavin Gulia from the Malta Tourism Authority highlighted that fashion tourism is a niche that is already being explored, even on a local basis, where you have people like for example bloggers, media and even regular tourists, flying into a country specifically to attend fashion events and the Chamber of Fashion, with their events, are starting to do just that. 

Interview with Giada Curti

I will be going into more detail about the collections in the post following the event but I got the chance to interview Ms Giada Curti about her prêt-a-couture collection entitled Jackie which will be showcased on the runway for the first time during tomorrow's event. 

Photo by Bernard Polidano

She started off by explaining to me that the prêt-a-couture concept for her has only started 2 years ago, which the designer has named Giada Curti Resort. Garment production for this line happens at her atelier in the province of Frosinone which lies between Rome and Naples and is distributed in over 170 countries.

The Jackie collection is her take on S/S19 and is inspired by the timeless elegance embodied by Jackie Kennedy. The collection was already presented during 'Sposa Italia' in April in Milan but was never modelled on a catwalk before, hence Malta will serve as the springboard for this collection to be launched on the catwalk. The collection, however, is not inspired from Jackie Kennedy the First Lady, but Jackie Kennedy who loved her summers in Italy and cruises in the Mediterranean, so we are expecting to see a lot of elegant, wearable, colourful looks that truly capture the essence of summer.

Photo by Bernard Polidano

I am really looking forward to tomorrow's event and can't wait to share all the happenings live from the show on my Instastories so be sure to follow me there.

This event could not have been possible without the help of Malta Tourism Authority, AirMalta, Retail International Ltd., Marks & Spencer, The Palace Malta, Busy Bee Caterers, Stivala Group, Dean Gera Salons, Brittania Tours, Beauty Plus, SU29 Boutique Hotel, Porsche by Continental Cars, Hilton Hotel, Nexos & Co. Ltd., Tower Supermarket, Bernard Polidano Photography, Niumee, Digigraphics International, Camilleri Paris Mode, Mediterranean Ceramics, Myoka Spas, Alfsons Enterprises, All Clean Services, PressH Juices, Deco Manufacturing, Barba Italiana, Il-Malti Restaurant and Queens Laundry and Dry Cleaning.