Skin care is my favourite part of a beauty routine - having a nice, smooth canvas makes for easier makeup application and better results. I joined the Estee Lauder VIP Session held at Franks The Plaza on Friday the 29th of September to discover more about this luxury brand and what it has to offer.
The Estee Lauder brand saw it's inception in the year 1946 when Mrs. Lauder wanted something new to offer to women in terms of skin care back when only a couple of products were available on the market. The first shop was opened in Sachs, New York and Estee Lauder products were deemed expensive by customers, hence, to boost sales, 'samples' of the products were given out so that clients can try before they commit to buying the full sized product. As a matter of fact, the term 'sample' was coined by Estee Lauder. They even offered gifts with purchase to make the client feel more special.
Following a run-through of all the products offered by the brand, one could easily deduce that it is all about creating innovative formulas that deliver the promised results. Their skin care ranges target all skin concerns and most of the products are even multi-purpose. For example the cleansers have ingredients that pertain to both a conventional cleanser as well as a makeup remover. They come in different formulas to suit everyone's needs and of course, there is a complementing range of products for an all round caring experience.
Estee Lauder is mostly renowned for it's serums and it is in fact considered a serum brand. Their best seller has to be the Advanced Night Repair which can be used by anyone as it is considered as a preventive product. It acts onto the deeper layers of the skin and contains Hyaluronic Acid to plump the skin. Apart from the Advanced Night Repair, the Estee Lauder brand carries serums for other skin concerns such as dehydration, oily skin and pigmentation.
There are even the more luxurious brands for mature skin types, which promise to aid in restoring youthfulness to the skin thanks to a higher concentration of Hyaluronic Acid.
I thoroughly enjoyed this session and look forward to attending more of them to discover more luxurious brands Franks has to offer. If you'd like to join, do follow the Frank's Facebook page to know when the next session will be held.
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