Event | ProNails Sopolish Protect & Peel Launch

The nail industry is currently undergoing a major overhaul when it comes to innovative products and the introduction of new ways to enhance a client's nail care experience with more beneficial treatments that are executed in a shorter time span.

Furthermore, considering that according to statistics 80% of women opt to either wear classic nail polish or gel polish to protect their natural nails from excessive filing that gel and acrylic enhancements cause the nails to undergo, more solutions that cater to these needs are being developed.

Classic nail polish looks good for just a few days and gel polish seemed to be the answer to a prolonged wear with a shiny finish that lasts all throughout. However, women were becoming concerned of having to soak their nails in acetone to remove it. The answer to that? Sopolish Protect & Peel by ProNails!

A few weeks ago, I had the pleasure of attending the launch of this innovative product and now I'm here to share all the hype with you! I'm sure you've all heard of the traditional Sopolish from ProNails which is their own line of semi-permanent gel polish. Now they have improved on it and while the 'older' version will still be available, there is this new version which is ideal for those clients who only wish to have polished nails for a short time and are concerned with the health of their natural nails as far as acetone soaking goes.

Sopolish Protect & Peel was developed after the brand's CEO Paul Parein got the idea from the Compeed blister patches he used to treat blisters on his feet from running. He translated this to fingernails and hence, Sopolish Vital Nail Skin was born!

What's all this about I hear you ask? Vital Nail Skin is actually a sticker kind of base for your Sopolish colour which acts as a protective barrier for your natural nail and prolongs the wear of Sopolish colours. It is innovative not only because of its format, but also because it doesn't require any soaking in acetone - you just peel it off! Hence it is ideal for those clients who don't want to return to the salon to have their gel polish removed! Moreover, both application and removal are very easy, thus resulting in a quicker application of the product.

All this was explained to us in a presentation followed by a demonstration by Ruth, the ProNails educator in Malta and the event took place at the Liberty Business Culture premises in Mosta as they are the official distributors of the brand. Afterwards, we were treated to some delicious canapés and nibbles as well as wine, soft drinks and water :) Also in attendance, was fellow blogger Elaine from Beauty She Wrote and we were each given a 30% off gift voucher on any ProNails treatment at their Premium Nail Bar at The Point Shopping Centre in Sliema. I'm thinking of booking an appointment for my birthday and have my nails done the Protect & Peel way so that I can report back on its performance ;)

So, once again, thanks to Liberty Business Culture for inviting us over as well Ruth for delivering a very well informed presentation!

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