Event | Pupa Milano New Summer Launches

Last week I had the pleasure of attending the launch of some new products from Pupa Milano, all related to the upcoming summer season. The event was held near one of the most popular beaches in Malta, St. George's Bay in St. Julians at La Plage lounge. We were given the opportunity to sample the new products, all while enjoying refreshing summery treats and drinks freshly prepared by the La Plage kitchen staff.

Next, we had a presentation on all the products concerned, from anti-cellulite treatments (some of which already existed) to the new Pupa Multifunction sun care range and the summer limited edition makeup collection Bronze Fever.

Stephanie, Pupa brand manager, delivering the presentation

Here is a brief word about the different product categories and some pictures to introduce you to the fantastic world of Pupa Milano summer products. Starting with one of women's worst concerns, cellulite, Pupa addresses the needs of everyone with a comprehensive range of products that offer treatment at different intensities according to individual requirements. My favourite product has to be the anti-cellulite mud which is very practical and on par with today's hectic lifestyles as you don't need to wrap it for it to exert its action. The latest product to join the range is the Anti-Cellulite Active Concentrate which contains Hylauronic Acid molecules in two different sizes in combination with horse chestnut and caffeine. The range also includes a scrub which further enhances the treatment creams' action. The first results after using these products usually appear after 4 weeks following the instructed regimen.

Pupa Anti-Cellulite and Breast Enhancement ranges

Next, we were introduced to the Pupa breast enhancement range which is now re-formulated to prevent itching. Again, the products in the range are targeted towards different needs and are said to enhance breasts by up to a cup size.

Moving on, we have the Multi Function sun care range which covers everything from pre-exposure to after sun care for body, face, hair and lips. The range contains some interesting products such as the Super Tan Activator 3 in 1 which contains melanin stimulators to help achieve and maintain a gradual tan even before sun exposure; the Super Water Intensive Tanning which can be used to remove sea salt residues from hair and body; a Super Spray Invisible Tanning which also contains melanin activators and the Super After Sun Cream which is a shower gel and after sun in one. I was lucky enough to receive the latter product in my goodie bag and I really look forward to try it and see how well it performs.

Pupa Multifunction Sun Care range

Lastly, we have the Bronze Fever makeup collection which as the name implies, revolves all around the typical bronze hues we associate with summer. The collection consists of eyeshadow pens, kajal liners, nail polishes, lip oils and cream highlighters to provide us with the ultimate summer glow. Pupa being an Italian brand from fashion capital Milan, the collection also revolves around an elegant and glamorous aura inspired by the Milanese catwalk shows, which is reflected even in the outer packaging of the products.