Review: Essence New In Town Trend Edition {August 2012}

August saw the launch of a lot of new Essence Cosmetics products and some of these products were also featured in the New In Town Trend Edition, however, they are all part of the permanent line of products so you are still in the chance of getting them if you see something that interests you.


The New In Town Trend Edition is all about metropolitan cities and purples, greys and pinks are the predominant colours in this collection.


Stay All Day Longlasting Eyeshadow in 08 The Magic Must Go On and 09 For Faries

Two of three new shades to join the Stay All Day range of cream eyeshadows.  These eyeshadows have fast become firm favourites of mine because they won't settle in the crease and once applied, they last for ages! They offer a metallic finish to any eye look and are guaranteed to give your eyes a brighter appearance.
08 The Magic Must Go On is a metallic mid-purple with tiny gold shimmers
09 For Fairies is a whimsical baby pink with a fine gold sheen running through
I believe they cost €3 or €4 each for 5.5g of product.



Superfine Eyeliner Pen in 01 Deep Black

An essential for creating precise and ultra fine lines on your eyelids.  The eyeliner contains Japanese ink, hence it is smudge-proof and provides intense colouration effortlessly.


Multi Action Blackest Black and Waterproof Mascaras

Essence's best-seller mascara gets re-invented in two new formulations that are both true to their names.  Read my full review here.


Kiss Care Love Lipbalm

These lip balms have been compared to Maybelline's Baby Lips.  Besides moisturizing the lips, they provide a nice tinted sheen.  Available in 4 flavours (3 of which are included in the collection). If I'm not mistaken, retail price is around €2 a pop for 4g of product.


Nail Polish

If you have been following my blog for a while you would know that Essence have changed their nail polish bottles to hold 8ml of product and even the brush and cap have been improved.  The New In Town Collection features 5 new shades of nail polish and I have three of them.
131 Ballerina's Charm is a very pale lilac shade with subtle silver shimmer
133 Oh My Glitter! is a mid-purple with tiny fuchsia and purple shimmer
142 Grey-t To Be Here is a pale dove grey with little flakes leaning towards golden and pink hues
The Colour & Go range boasts a total of 44 gel-shine finish shades selling at only €1.70


Also available are the Multi Action Mascara (pink packaging), Kiss Care Love Lipbalm in 02 Purple Berries, Colour & Go Nail Polishes in 108 Ultimate Pink and 143 I'm The Boss.

PR Samples except Nail Polishes 131 Ballerina's Charm & 142 Grey-t To Be Here

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